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Absolute Beginner's Guide to EBay - Michael Miller - Google книги

Other providers often charge based off the number of orders you receive per month, but not here! We encourage you to increase your sales, without having to increase your expenses. We offer live chat, phone support, and every 2 weeks we host a free webinar to ensure you have multiple channels to seek help if you need it. Additionally, we offer email support assistance Monday through Friday from 9am to 6pm PT.

Additionally, we have a very active Community Board where you can strike up a conversation with any Auctiva seller or Auctiva representative. Plus, follow us on Facebook , Twitter , Youtube or Instagram to stay up to date on our announcements, news and giveaway contests! Once you've linked your selling accounts to Auctiva, all of your listings are automatically imported.

You can use an existing template to help separate the terms and conditions into sections and highlight them with bullet points, so people can read them easily. Develop a listing schedule. Before you place a listing, consider the best times for starting and ending an auction for your particular product.

For example, if you had American flags to sell, you would probably want the listing to end several days before the Fourth of July, rather than just after it--thus allowing you enough time to ship your product to your buyers in time for the holiday. If you're working in a niche area, pay attention to the days and times your items do the best, and start keeping a listing schedule. Then stick to it. Your clientele will learn when you list items, and you will get much better results from your listings. For advanced users, use seller's assistant pro.


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It will help you put your listings together offline, then load them onto the site using its bulk-loading feature. Feed the frenzy. You can feed a bidding frenzy on your item by using a low opening bid price and no Reserve, which should attract more bidders at the outset. The more people bidding on your listing, the more likely that two or more of them will get drawn into a personal bidding war.

At that point, winning the item becomes almost as important as the product they want to buy, and these bidders might eventually pay more than they intended to pay to beat out the competition.

How To Create A Custom Template For Listing On eBay

This can lead to you getting much more for your product than you expected. Don't get stuck in a rut. If an item isn't selling as well as it once did, take a look at your photos, title and description to see if they can be freshened up. Just because you're moving merchandise on eBay doesn't mean you're making a profit. If you can't sell an item with enough of a profit margin, it's probably not worth your time and effort to sell that item. Once you are notified of a sold item, you should promptly respond using the eBay check-out system. Give buyers an invoice with their total including shipping which you can calculate using eBay's shipping rate calculator.

Once the buyer has paid, arrange for shipping as soon as possible. Make sure you pack the item securely. For more tips on packing and shipping, check out eBay's packing and shipping community help board. Be reasonable with shipping and handling costs. These costs often make the difference for buyers choosing between your listing and the competition's. One sure way to get buyers to move on to another listing is to bait them with a low price and then spring high shipping and handling costs on them.

Sams Teach Yourself eBay in 10 Minutes

Have a regular shipping day or days. State those dates in your listings so people know when to expect their packages. Use the built-in postage service from PayPal , the eBay company that allows you to accept online payments from credit cards or bank accounts. Schedule courier pickups through the USPS web site --it's free, and your regular mail carrier will come to get your packages.

All you have to do is pay the postage, and you won't have to wait in long lines at the post office. You can even insure the packages without having to go through a lot of hassles. Once the item is shipped out, track the package and make sure it has been delivered.

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Follow up with a quick e-mail to the buyer, asking for feedback and whether the item was satisfactory. Provide prompt, punctual and courteous responses to any questions your customers might have.

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People will probably want to do business with you again if they receive a pleasant response from you. Never forget that the customer is king. When in doubt, always think like a buyer. If you do, you will be able to better anticipate what buyers want and plan your business accordingly. Treat your customers like you would treat guests in your home. Be kind and understanding.

Be willing to help them when there are problems. Eliminate the roadblocks to selling your products. If a buyer wants to use PayPal to buy your product and you can't accept a PayPal payment, that's a problem. It's a roadblock to selling your item, making a profit and moving on to the next sale. Take down the roadblocks! This is my golden rule of retail: Make sure customers who come in the door have a way to pay, and customers who leave have a smile and a full shopping cart.

The point is simple--sell your item, collect the money, and ship the product. Communicate as soon as possible with all buyers who e-mail you.


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    Schedule time once a week for posting feedback --no more than 15 minutes. You have to do it to be successful. Create a couple of generic feedback statements, such as "Great buyer, quick payment, great trans," check the spelling, then cut and paste these generic statements into your feedback submissions. People don't care what you say, as long as it's positive.

    Use QuickBooks or other accounting software to help you keep your books in order for yourself and for your tax specialist. QuickBooks allows you to input your inventory and gives you reports telling you your average profit per item, as well as how many items you sell each week. The program also gives you statistics, your markup and a lot of other helpful data. Open a premier or business PayPal account. Many buyers limit their eBay shopping to those sellers who offer PayPal. Using PayPal makes tracking sales, invoicing and bookkeeping much easier.

    Pennies count. Keep track of expenses. Also pay attention to hidden costs like shipping supplies and postage. Once you've settled on regular inventory, use eBay keywords , a pay-per-click banner advertising service, to draw people into your store. Watch your competition. Search them out on eBay. Follow their sales. Determine their best business practices, and adopt them. For example, if your competition is offering goods similar to yours at about the same price, consider driving customers to your items by offering free shipping on some or all of them.

    Don't be afraid to put some items away and wait for your competition to sell out. Profits definitely rise when you're the only source of a popular item. Cultivate your customer database--it's a gold mine. You can use it to market any of your new items directly to qualified customers. For example, you could send a monthly newsletter to your database to describe your new products or to give these customers discounts.

    But before you proceed with any marketing campaign using your buyers' e-mail addresses, be sure you understand and comply with the national spam laws. Cross-promote with your e-mail signature. It should read something like "If you need additional products or services, please visit my Storefront at storefront.